ABOUT US.
The diamond industry benefits from confused customers. From the low-rent retailers to the high-end boutiques, the lack of clarity is positively appalling.
High-quality diamonds with scandalous mark-ups, low-quality diamonds with scandalous mark-ups; an industry that buys and sells carat and clarity this opaque? You can almost smell the irony. And online retailers? All that can really be said is…good luck.
THE HARDEST THING ON EARTH IS NOW A LITTLE EASIER.
Shocking? Perhaps not. But still, the industry ought to be ashamed, capitalizing on love-sick individuals and their life-partners-to-be. Who can you trust, darling? How are you, dear reader, meant to know if you’re getting ripped off?
This is where The Gems Co. stands humbly at your service.
Finding the best quality diamonds from around the world. And helping you and the partner of your dreams create the ring of theirs, lovingly crafted from the finest materials here in NYC.
Meticulously crafted rings at ridiculously honest prices? You might say, we’re #practicallyromantic.
DISCOVER THE PERFECT DIAMOND.
Why does one diamond cost so much more than another?
Finding the world’s finest diamonds at the fairest prices requires both art and science. Each day we search through over a thousand gemstones, scoring them on dozens of qualities. We curate the best selection in the world. Because, why would you look at anything else?
We only sell conflict-free lab diamonds with superior standards (because who needs that kind of dirt on their hands?)
Since the founding of our Direct-To-Consumer brand in 2017, we've been setting new industry standards to build a brighter future in the communities where we operate.
Beyond Conflict
Free
Recycled Precious
Metals
Committed to
Giving Back
CREATE THE PERFECT RING.
So many styles, where to start? What will she like? Is she perhaps a he?
At The Gems Co., our design process starts with you and your point of view. From classical to rebel, art deco to rococo, and every damn thing in between — the only thing we don’t do is generic, because that’s just not you.
Answer a few simple questions and find a few styles you love. We’ll send you high-quality replicas for free. You can discover the ring of your dreams in the comfort of your home — after all, the best setting is your place.
Once you’ve found the one, you’ll customize each aspect of your ring. The result? Responsibly lab created diamonds, paired with custom-designed rings, and lovingly put together by amazing craftsmen.
High quality at an honest price. See? It’s not that hard.
All the love in the world,
The Gems Co.
P.S. Gems Co. DOESN’T BELIEVE IN DIRT UNDER THE FINGERNAILS (IT SULLIES ONE’S COMPLEXION).
Let’s be honest: love is hard enough as it is. Sometimes, it’s downright painful. No need to hurt others or the environment in the process then, is there?
The Gems Company guarantees that diamonds and gemstones are certified conflict-free. Any diamond or gemstone sold through TGC must be created in a lab to completely be free of any conflicts with absolutely no ifs, buts, or perhapses.