As Unique As Your Love

Handcrafted, Ethically sourced, and One-of-a-kind Jewelry.
Our Mission

The Gem’s Company aims to disrupt the jewelry industry by serving direct to consumer heirloom quality gemstones and jewelry without the designer price. Crafted by expert jewelers in NYC.

The Perfect Pieces For Every Moment

Whether you’re treating yourself or celebrating something special, our inspiring selection of high-quality designs means you’ll always find just the right thing.

Inspiring Assortment

The perfect pieces for every occasion.

Amazing Value

The highest-quality design at a great price.

Expert Guidance

The original online jeweler since 1999.

Peace Of Mind

30-day returns, diamond guarantee.

DIAMONDS WITH A NEW STORY

We value your ability to choose what matters to you and offer an evolved approach where you don’t need to compromise quality or size to create the diamond ring of your dreams.

Select your engagement ring design, personalizations, and Lab diamond or Moissonite center stone from our curated feed.

Ridiculously sized stones. Real-life prices.

Our lab grown diamonds are exclusively GIA or IGI certified because we believe in quality you can trust.

Our team of experts hand-select the very best stones, and apply high jewelry craftsmanship techniques on each piece of made-to-order jewelry.

How It Works

CHOOSE

Choose a style from our ethical & affordable conflict-free engagement rings, wedding bands, wedding sets, & jewelry.

BUILD

Personalize your jewelry online by selecting stone type, shape and size, recycled metal type, ring size and optional extras.

LOVE

Once your order is placed, it'll be handcrafted within 14 business days, packaged with love and shipped straight to your door.

GIVE

We then make a donation to Our Foundation, to repair mining communities and plant a tree to offset the shipping carbon emissions.

LAB-GROWN GEMSTONES

Our diamonds and gems are either grown in a modern day lab environment or sourced from a recycled origin. Diamonds still fund wars and ravage the environment, but it doesn’t have to be that way. Lab-grown diamonds from TGC are more beautiful, have 7 times less the environmental impact and no negative humanitarian concerns.

100% RECYCLED METALS

Our precious metals are 100% recycled. Competitors stating they use recycled metals typically only use 60%. Mining gold can be more detrimental to humanity and the environment than diamonds. Cyanide is mixed with ore to remove gold which then leaks into the water supply and gold funded wars are still raging on

MADE IN NEW YORK CITY

All our jewelry is made to order and handcrafted in the USA, using a high gram weight of metal. Most other jewelry companies get their rings made overseas in prestocked, limited sizes and lower gram weights. To offset the carbon emissions to ship you your jewelry to you, we also plant one tree, through One Tree Planted.

CUSTOM DESIGN

If you can dream it, we can create it! Work with our designers to create something magical. Make a small change or design from scratch, you'll never pay a design fee.

Design your ring